Blerina
Mceldowney
GRAPHIC & UX DESIGNER
ABOUT ME
I’m a multidisciplinary designer with over 20 years of experience creating meaningful visual experiences across exhibit, graphic, and digital design. My career began in spatial and exhibit design, crafting immersive environments for global brands, and has evolved to include UX and visual design for digital products. I love connecting creativity with purpose, blending aesthetics, functionality, and storytelling to help brands engage their audiences in both physical and digital spaces.
Beyond design, I’m deeply inspired by nature, wellness, and mindful living. Whether I’m designing a digital interface, a brand identity, or a real-world environment, my goal is always the same: to make people feel connected, inspired, and at ease.
ABOUT STUDIO VIS
StudioVIS Designs was created to bring together my experience in exhibit and interior design, graphic design, and UX design, offering a full range of creative services under one studio. Through StudioVIS, I provide freelance design solutions that blend strategy, style, and balance. My goal through StudioVIS is simple: to design experiences that are healthy, stylish, organized, and meaningful. Whether that means creating a user-friendly app, branding for a new business, or a beautifully styled interiors, I approach every project with the same commitment, to make life clearer, more connected, and more enjoyable through design.
01 skills
UX DESIGN
User Research & Usability Testing
Personas, Journey Maps, and User Flows
Problem Definition & Goal Setting
Wireframing & Prototyping
Visual Design
Accessibility & Inclusive Design
Design Systems & Component Libraries
GRAPHIC DESIGN
TOOLS
PROFESSIONAL STRENGTHS
Branding & Visual Identity
Logo Design
Print & Digital Layouts (brochures, posters, marketing collateral)
Typography & Color Theory
Photo Editing & Image Manipulation
Illustration & Icon Design
Presentation Design
Packaging & Label Design
Figma, Adobe Creative Suite & Canva
Design Thinking & Problem Solving
Storytelling Through Design
Iterative Design Process
Collaboration & Communication
Cross-disciplinary Creativity
02 PORTFOLIO
03 Experience
2020 - 2025
ECARDIFY
2019 - 2020
ELEVATION 3D
Sr. Exhibit Designer
Designed custom and standard trade show exhibits that delivered impactful, brand-focused experiences. Presented concepts to clients, collaborated with cross-functional teams, and ensured creative, accurate designs were completed on time and aligned with project goals.
Freelance Designer
Collaborate with Ecardify to create impactful marketing and design solutions that strengthen customer engagement across print and digital platforms. My work spans visual design, branding, and UX, including user research, usability testing, and refining the product’s interface for clarity and flow. I also support client-facing initiatives, helping users navigate products and ensuring a smooth, on-brand experience from first impression to final interaction.
2012 -2019
FREEMAN CO.
2005 - 2012
Sr. Exhibit Designer
Partnered with clients and internal teams to create exhibit solutions aligned with each brand’s goals. Developed design briefs, concept renderings, and detailed drawings while managing budgets, timelines, and production to ensure seamless delivery from concept to installation.
FREEMAN CO.
Floor Plan Designer
Designed and drafted detailed CAD floor plans for trade shows and exhibits, optimizing booth layouts and visitor flow. Supported onsite space selection and prepared plans for Fire Marshal approval while mentoring junior drafters to improve team accuracy and efficiency.
CONTACT US
Good design starts with connection. Tell me a bit about your project, goals, or vision, I’ll reach out soon so we can create something purposeful, functional, and beautiful together.
